Editor's shortlist
More Than Matcha Review
A detailed look at More Than Matcha's ceremonial grade powder, its sourcing, and whether it deserves a spot in your daily ritual.

Our Verdict on More Than Matcha
More Than Matcha delivers a genuinely smooth, ceremonial grade matcha that stands out for its rich umami flavor and clean energy lift. If you're tired of bitter, dusty supermarket blends and want a reliable everyday matcha that's both enjoyable and versatile, this is a strong contender.
We rate it 4.6 out of 5.0 for its quality, transparency, and overall experience. It's not the cheapest option, but the attention to detail—from first-harvest leaves to small-batch grinding—justifies the premium price for most matcha lovers.
Quick Review
Ceremonial Grade: 5.0 / 5.0 - Made from first-harvest tea leaves, shade-grown in Kagoshima, Japan.
Taste & Texture: 4.5 / 5.0 - Smooth, umami-rich, with no bitterness when whisked correctly.
Energy & Focus: 4.5 / 5.0 - Provides a calm, alert feeling thanks to balanced caffeine and L-theanine.
Packaging & Freshness: 4.5 / 5.0 - Resealable pouch protects freshness; ground to order in small batches.
Value for Money: 4.0 / 5.0 - Premium price, but you get high-quality matcha that lasts 20-25 servings.
Customer Satisfaction: 4.8 / 5.0 - Rave reviews highlight smoothness and flavor.
Pros & Cons
Pros:
- 100% organic, ceremonial grade matcha
- Rich in umami, with a naturally sweet and smooth taste
- Provides clean, jitter-free energy thanks to L-theanine
- High antioxidant content (EGCG) supports wellness
- Small-batch grinding preserves freshness and flavor
- Transparent sourcing from Kagoshima, Japan
- Includes a bonus Matcha of the Month recipe card with each order
Cons:
- Pricier than typical grocery store matcha
- Requires proper whisking technique to avoid clumps
- Travel sticks often out of stock
- Limited product range beyond matcha and a few accessories
What Is More Than Matcha?
More Than Matcha is a health and beauty brand that specializes in premium ceremonial grade matcha. Founded on the belief that matcha is more than just a drink—it's a ritual—the company aims to help you create a café-quality matcha experience at home.
The flagship product is their Ceremonial Matcha Powder, made from first-harvest tea leaves grown in the volcanic soil of Kagoshima, Japan. Single-origin and shade-grown, the leaves are hand-picked, stone-ground to order, and packed to preserve nutrients and flavor. Each 40g pouch provides 20-25 servings, making it easy to integrate into daily life.

What Makes More Than Matcha Different?
Several factors set More Than Matcha apart from generic matcha powders: - First-Harvest Leaves: Only the youngest, most nutrient-dense leaves are used, giving a vibrant green color and a naturally sweet, umami flavor. - Small-Batch Grinding: Matcha oxidizes quickly after grinding, so More Than Matcha processes orders in small batches to maintain freshness. - Balanced Energy: The combination of caffeine and L-theanine provides a smooth, focused alertness without the jitters or crash associated with coffee. - Ritual Focus: Beyond just selling a powder, they provide recipes, a matcha bar booking option, and a Matcha of the Month series that includes a limited-edition recipe card with every order. Collect 12 cards and you'll receive a free refill pack. - Transparent Sourcing: The brand openly shares its origin (Kagoshima, Japan) and growing practices, including shade-growing and volcanic soil.
Detailed Scoring
Ceremonial Grade: 5.0 / 5.0 - Verified first-harvest, organic, shade-grown tea leaves from Kagoshima, Japan.
Taste: 4.5 / 5.0 - Reviews highlight a smooth, umami-rich flavor with no bitterness; proper whisking brings out a creamy, slightly sweet profile.
Energy & Focus: 4.5 / 5.0 - Contains balanced caffeine and L-theanine for calm alertness, as noted in customer feedback and typical matcha research.
Freshness: 4.5 / 5.0 - Small-batch grinding and opaque packaging protect against oxidation; 40g size is ideal for regular use.
Value: 4.0 / 5.0 - At €39.95 per pouch (20-25 servings), it's a premium investment, but quality and experience justify the cost for many.
Customer Satisfaction: 4.8 / 5.0 - Reviews consistently praise smoothness, flavor, and quality; some mention it's the 'best matcha' they've tried.

Who Should Buy More Than Matcha?
More Than Matcha is ideal for:
- Matcha enthusiasts looking for a truly ceremonial grade, single-origin powder
- Coffee drinkers who want a smoother, jitter-free caffeine source
- Home baristas who enjoy crafting lattes and specialty drinks
- Health-conscious individuals interested in antioxidants and clean energy
- Those who appreciate a brand with a story, transparency, and a focus on the ritual of preparation
Who Should Skip More Than Matcha?
You might want to look elsewhere if:
- You're on a tight budget and prefer more affordable matcha options
- You dislike the vegetal, umami taste of high-quality matcha (this is not a sweetened mix)
- You want pre-sweetened or flavored matcha blends
- You prefer the convenience of instant matcha sticks, though More Than Matcha offers travel sticks when in stock
How We Reviewed More Than Matcha
Our review is based on thorough analysis of the brand's official website, product claims, customer reviews, and industry standards. We examined sourcing details, processing methods, and nutritional information. We also cross-referenced customer testimonials on taste and experience. We did not personally test the product, but we relied on verified reviews and the company's transparent documentation to give an informed evaluation.
Buying Advice for More Than Matcha
- For your first order, start with the Ceremonial Matcha Powder to test the quality. If you're also in need of tools, the Whisk & Sift Set (€19.95) is a useful addition for proper preparation.
- The Matcha Essentials Set (€77.95) bundles the powder, whisk, sifter, and more—ideal for beginners looking to build a home café setup.
- Joining the newsletter gives you 15% off your first purchase, which helps offset the premium price.
- Consider subscribing to Save for regular deliveries and potential discounts.
- Take advantage of the Matcha of the Month recipe cards to explore new ways to enjoy your matcha.

Final Verdict on More Than Matcha
More Than Matcha lives up to its name: it's not just a matcha powder, but a gateway to a more mindful ritual. With its focus on premium sourcing, exceptional flavor, and a community-driven approach (recipe cards, playlists, and bar bookings), it offers real value for those who appreciate the finer points of matcha.
While the price point may be higher than grocery store options, the quality and experience are on another level. If you're serious about your matcha, or want to elevate your daily routine, More Than Matcha is a worthy investment.
Frequently Asked Questions
Is More Than Matcha really ceremonial grade?
Yes, More Than Matcha is labeled as 100% organic ceremonial grade, made from first-harvest tea leaves grown in Kagoshima, Japan.
How does More Than Matcha taste?
It has a smooth, umami-rich flavor with no bitterness, often described as slightly sweet and creamy when properly whisked.
Does More Than Matcha contain caffeine?
Yes, matcha naturally contains caffeine, but it also has L-theanine, which promotes calm focus without jitters.
How many servings are in a pouch?
Each 40g pouch provides approximately 20-25 servings.